JTBC reveals that "Her Legend" is the biographical drama of a Korean home grown brand - Helianthus
Choi Jeong Won will portray Kelly Nam, the founder of Helianthus, the lady in blue jacket here:
Helianthus's Brand Story
Source: Helianthus's Website
HELIANTHUS is an exploration of modern luxury expressed through devotion to form, beauty and craftsmanship. The name reflects the heliotropic nature of sunflowers, which single-mindedly follow the sun. This type of unyielding dedication is the brand ethos that Helianthus is built upon.
The most sought after skins such as crocodile, ostrich, python, and fur are flawlessly juxtaposed to create one of kind handbags and small leather goods. A Play on textures and color create organic designs that mimic the beauty of the brand's namesake. Hardware represents another textural element that gives the brand its edge. No detail is overlooked from the lining to the metal finish for the most discerning customers.
Born in Seoul, Korea, the founder and creative director, Kelly Nam hails from a diverse fashion background. At the age of 32, she embarked on a mission to create a line of luxury accessories designed to break the cycle of inflated prices, ordinary materials and standard patterns. For seven years she honed her skills in the leather goods industry to become an expert in leather design and production. Armed with passion and skill and access to a network of the finest Italian leather artisans, Helianthus was officially launched in 2011 with a flagship store opening in Seoul's hotspot, Garosu-gil.
"Women today are individualistic and savvy and they demand value. I wanted to create a line of bags using fine Italian leather and exotic skins previously thought unattainable by many young women and make it accessible without compromising on style or quality."
Kelly Nam owns her factory, allowing her to continuously innovate. It is here all patterns are cut, samples are made and leather goods are crafted all under her tight scrutiny. With Helianthus, nothing is left to chance apart from the history each woman creates with her handbag.
(Credit to Choi Jung Won Fan Page)
Brief Translations of Synopsis/Articles
From mydaily: Her Legend is about the trials and tribulations of a woman luxury bag designer, portrays by Choi Jung Won. Through her determination, persistency and preseverance, the drama will show how she has fulfilled her dreams and achieved the recognition, success and gaining true love towards the end. The drama will be taking a warmth and cheery tone. JTBC will put it on air from 5 August 2013 at 9:55 PM (KST).
From JTBC: Her Legend is about the story of a spirited designer (portrayed by Choi Jung Won) who has had transformed the "Shinwa"/Legend of luxury handbag industry using her creativity and bare hands.
From Sports World: The production company, Logos Film explained that this drama seeks to demonstrate the intrinsic value of owning luxury handbags, rather than the mere material acquisition of them. It is about the legend of how one (character CJW is portraying) is able to go against all odds to make a difference and forming a niche in the luxury handbags market.
From JTBC: The drama crew has visited at least 30 stores of luxury handbag shops (around Seoul), and spent about 45 million won (USD40,000) purchasing the bags for filming purposes. It is reported that despite operating in a difficult environment, the character portrayed by CJW remains in high spirit and posing a cheerful demeanor.
From tvdaily: The shooting of Her Legend is now at full swing. In this drama, the viewers shall witness how the character CJW is portraying transform from a country pumpkin to a candy lady, and tracing the footsteps of her trials and tribulations.
From koreandrama.org: A drama about two women who have different fates and a man who has everything. Do Jin Hoo (Kim Jeong Hoon) is the successor to the top Korean fashion brand. The fate of two women change as their lives cross paths with the man who has everything.
